Use case · Lead generation
Capture leads without leaking them
A landing page lives or dies on its form. You want every real lead to reach you, the bots to fall away, and the data to be handled cleanly. Formward sits behind your sign-up or demo-request form, filters out junk, and on paid plans can score leads with AI processed inside the EU.
Why it fits
- Layered spam defence. Honeypots, rate limiting, and Turnstile mean your CRM fills with people, not bots.
- AI lead scoring. On Professional and Business plans, submissions can be scored and summarised by AI that runs within the EU.
- Clean data handling. Lead data stays in the EU/EEA, IPs are hashed, and a DPA is available on request.
How Formward does it
Wire your landing-page form to a Formward endpoint, enable spam protection, and turn on AI features if you are on a plan that includes them. See the spam-protection docs and the AI docs, or grab a starting point from the form library.
Example
A demo-request form with a hidden honeypot field for bots.
<form action="https://formward.eu/f/your-endpoint" method="POST">
<input type="text" name="name" placeholder="Name" required />
<input type="email" name="email" placeholder="Work email" required />
<input type="text" name="company" placeholder="Company" />
<input type="text" name="_gotcha" style="display:none" tabindex="-1" autocomplete="off" />
<button type="submit">Request a demo</button>
</form>Turn visitors into leads
Start free, then upgrade for AI lead scoring when you need it.