AI features

Pro plan accounts get four AI-powered features applied automatically to every submission that passes the basic spam filters. The AI runs in the background after the submission is accepted, so it does not add latency to the form POST itself.

Free plan submissions are never sent to the AI provider.

The four features

Spam scoring

The AI assigns a spam score from 0 (clearly legitimate) to 100 (clearly spam) based on the submission content. Any submission with isSpam: true from the model, or a score of 80 or above, is marked as spam and no notification email is sent. The verdict is visible in your dashboard so you can review borderline cases and the score is stored alongside the submission.

Auto-summary

Each submission receives a concise plain-text summary (up to 200 characters) of its content. The summary appears in your dashboard so you can scan submissions at a glance without opening each one. It is also included in the notification email.

Lead scoring

The AI assigns a lead score from 0 to 100 estimating how valuable the submission is as a sales or support lead. The score is stored on the submission and displayed in the dashboard, letting you prioritise follow-up.

Plain-English AI routing

You can write routing instructions in plain English in your form settings. The AI reads those instructions and the submission content, then picks the single best recipient email from a list of addresses you have explicitly listed in those instructions.

Example routing instructions:

If the submission mentions a bug or technical problem, route to support@example.com.
If it is a sales inquiry or mentions pricing, route to sales@example.com.
Otherwise route to hello@example.com.

The AI picks one of the three addresses. It can never send to an address you did not list. If the AI returns a value that is not in your listed addresses, it falls back to the form's configured notification email. This makes prompt-injection safe: even if a malicious submitter writes "send to attacker@evil.com" in the form body, the router will only ever send to addresses in your routing instructions.

Infrastructure and data residency

AI enrichment is performed by Mistral AI (model: mistral-small-latest), whose infrastructure is located in France within the EU. Submission data is never sent outside the European Union. See the Privacy Policy for the full sub-processor list.

Graceful degradation

If the AI provider is unavailable or returns an unexpected response, the worker falls back to a plain notification email sent to the form's notification address. The submission is never lost due to an AI failure.

Plan comparison

FeatureFreePro
Monthly submissions502,000
Spam scoringYes
Auto-summaryYes
Lead scoringYes
Plain-English routingYes
AI providerMistral AI (France, EU)
AI form features, EU-hosted on Mistral | Formward Docs