← Back to blog

Why your form backend should stay in Europe

The Formward TeamFormward AB, Stockholm

Every contact form on your website collects personal data: a name, an email address, sometimes a phone number or a freeform message. Under the GDPR, the moment that data is processed it falls under a strict set of obligations, and the most consequential of those is where the data physically lives.

The popular form-backend services were built in the United States. When a visitor submits your form, their data is sent to servers in North America, processed there, and often passed to a chain of US-based sub-processors for email delivery, analytics, and spam filtering. After the Schrems II ruling, transferring EU personal data to the US without strong safeguards is legally fraught, and the safeguards are rarely watertight.

Formward takes the opposite approach. Submission data is stored on servers in Sweden. Transactional email is sent through EU providers. AI enrichment, when enabled, runs on Mistral AI in the EU. There is no point in the pipeline where your visitors' data leaves the EU.

This is not a feature we bolted on for marketing. It is the architecture. Choosing EU residency for every sub-processor from day one means you can answer the data-residency question on a procurement form with a single word, and mean it.

About the author

The Formward Team builds privacy-first form infrastructure in Stockholm. Read about our security and privacy practices. Our approach follows the principles set out by the European Data Protection Board at edpb.europa.eu.

Why your form backend should stay in Europe | Formward